Denim: The History of an American Icon
Last month we offered up a discussion about Denim Washes and Techniques. We hope you enjoyed it and learned some useful tips and tricks you can use for your brand. That conversation got us thinking and, out of the blue, something interesting occurred to us. There is no single fabric that has had more of an impact on the fashion industry than denim. From its very humble beginnings it hit the market strong and has only gained momentum since. Better still, this is a market that shows absolutely no sign of fading anytime soon. The global denim jeans market is forecast to be worth around $76.1 billion U.S. dollars by 2026, up from $64.5 billion U.S. dollars in 2022. We hope our lighthearted look at the history of denim inspires you to [...]