Baby, It’s Cold Outside
Here’s a little factoid that might take you by surprise: one of the hottest categories in the clothing industry these days is outerwear. In fact, the winter wear market was valued at $268.3 billion globally in 2018 and is expected to grow at a compound annual growth rate of 4.3% from 2019 to 2025. That’s a lot of puffer jackets, raincoats and windbreakers! Coats and jackets account for the largest market share of 52.5%. The segment is driven by a rise in the use of jackets for different purposes such as trekking, bike riding, tours and travels, thereby uplifting sales in the outerwear market. So, Let’s Bundle Up The trend towards more casual dressing - spurred on in part by the pandemic - has people looking at outerwear in new ways. People [...]