Sustainable fashion is the practice of moving away from traditional methods of fashion production that promote environmentally-friendly, ethical clothing production.
In short, sustainability means that the environment and textile workers worldwide experience less harmful practices. It may not happen overnight, but baby steps towards a common goal of sustainability have never been more important.
Sustainable Fashion Trends For 2022
What are some key ideas and good sustainable production trends in fashion now? Let’s take a look at this year’s trends. And more importantly, consider the different ways to save the environment from careless business practices.
An Emphasis On Biodiversity
Biodiversity is the concept of the sheer variety of different species on Earth. As such, the fashion industry is more closely integrating its production models with biodiversity and climate-conscious practices.
Kering, the owner of iconic fashion brands like Gucci, Yves Saint Laurent, and Alexander McQueen, announced its biodiversity strategy in 2020. Specifically, the multinational corporation emphasized the concepts of ‘avoid, reduce, restore & regenerate, and transform’ This ambitious goal, in which the company hopes to curb environmentally harmful garment production by 2025, has a few key steps to the plan.
The main ways the company is trying to curb its carbon footprint is by:
Preventing the negative impact on the environment
Use science to monitor its effect on biodiversity closely
If there is an impact, go to work restoring affected ecosystems
Transform the fashion industry from a sector that depends on harmful materials products, and focus on recycled, green, and sustainable practices in the entire fashion industry
Perhaps one of the most essential steps of going green in the industry is creating clothes with suitable materials. Namely, organic materials.
Biodegradable polyester, Tencel, and organic cotton make a significant environmental impact. However, this ambitious practice will take some time. After all, these companies and brands have to make a considerable U-turn in this new set of practices. Decades of depending on plastics, less sustainable materials, and more have made this shift difficult but by no means impossible.
To sum it up, biodegradable material, recycled fabric, and ethically responsible standards will be the norm. And yes, this includes leather substitutes, so don’t worry!
Not only does it promote more eco-friendly and ethically sound production, but it gives independent designers more control over their clothing lines.
For example, there’s no meaningful quality control when a fashion designer submits an order overseas.
To sum up, what you order is what you receive, for better or worse. Sure, it may be a bit cheaper, but manufacturing in the United States allows indie designers the chance to oversee nearly every aspect of the process.
At The Evans Group, the creative team helps designers develop a detailed fashion mood board that allows the designer to envision a green clothing collection.
That also means that the production team and designer work hand-in-hand throughout the process. Whenever the designer needs to revise their future clothing collection, they can refer to and edit the mood board to their liking.
Something not working out? Got a new idea for garments? The fashion mood board and fashion tech pack are the tools to create more eco-friendly clothes.
Why Sustainable Fashion Trends Matter
Sustainable fashion can take a costly business paradigm and flip it on its head.
“Water pollution is an ‘invisible crisis,’ the World Bank says, and through its excessive water usage, the apparel and textile industry is a major contributor. In 2015 alone, the sector used 79 billion cubic metres of water. Meanwhile UN estimates suggest that globally, 80-90% of wastewater is returned to the environment untreated.”
This sobering fact helps illustrate how damaging producing clothing can be when people are tempted to mass-produce their brands in the Global South.
It’s a practice, while convenient, that plays a vital role in creating low-quality, low-price clothing and harming the environment. Although it’s extremely easy to plan and manufacture fast fashion, it’s effects on the environment are devastating. On the other hand, sustainable fashion trends allow for greater consideration and detailed planning for clothing production.
In short, do you want the easy way that destroys the environment, or the slightly longer way around that helps the environment recover and survive? It seems like a no-brainer to us!
Creating Sustainable Clothing With The Evans Group
When creating a clothing line, The Evans Group (TEG) is in the business of sustainability. Firstly, working in the slow fashion world, TEG dedicates time and resources towards helping clients find the perfect look for their fashion brands. Secondly, we love to help independent designers make their creative dreams come true. Needless to say, we ditch the easy ways of fast fashion and go ‘all-in’ with detailed creative planning and garment production in Los Angeles.
When you choose a small batch clothing manufacturer in Los Angeles like The Evans Group, you’re putting yourself in a great position. Without minimum order quantities (MOQs), TEG allows fashion designers to pick and choose how many clothing samples they want to produce.
Final Thoughts On The Importance Of Sustainable Fashion Trends
Whether organic cotton or small batch clothing manufacturing, sustainable fashion will hopefully take the fashion world by storm.
Not only to lessen the negative environmental impact but also to implement more ethical, humane clothing manufacturing conditions.
Perhaps you can start a wardrobe that will base itself on sustainability. Something that can influence the fashion industry to take note of.
Either way, sustainability in the fashion industry is crucial towards a cleaner, more humane future in clothing manufacturing. Additionally, independent designers craft impactful clothing lines that can redefine decades of environmentally devastating garment production.
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